{"id":75605,"date":"2021-06-15T14:46:05","date_gmt":"2021-06-15T14:46:05","guid":{"rendered":"https:\/\/www.fetchfunnel.com\/?page_id=75605"},"modified":"2023-07-25T12:20:40","modified_gmt":"2023-07-25T12:20:40","slug":"mozart-moving","status":"publish","type":"page","link":"https:\/\/www.fetchfunnel.com\/case-studies\/mozart-moving\/","title":{"rendered":"Mozart Moving Case Study"},"content":{"rendered":"\t\t
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Case Study<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Mozart Moving<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Mozart is one of the most trusted residential and commercial moving companies in Boston. With 150+ 5-star reviews on Yelp, they’ve won multiple “Best In Boston” awards with great communication, transparent pricing, and stress-free moves.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Amidst rising costs and increased competition, Fetch generated 975% more leads, and we cut costs by 87%. Mozart's business is growing faster than ever!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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288%<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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More Moves,
Every Month<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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975%<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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More Leads<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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87%<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Lower Cost Per Lead<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"One of our biggest challenges was finding an agency that understands our market well enough to help us compete. We now have great local coverage in our campaigns, and our interstate business is much stronger than it used to be. We get great reporting, and my business has seen tremendous growth over the past three years. I\u2019m handling many calls a day, it\u2019s a good problem to have.\"<\/span><\/span><\/span><\/span>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Yan Kerefov, Owner, Mozart Moving<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Ad Funnel Strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Moving is a hyper-competitive industry in Boston. Advertising costs are sky high, there’s a student population that favors low pricing and last minute booking. Seasonality causes big swings in business, and Yelp is packed with dozens of competitors, each with hundreds of 5-star reviews.<\/p>

Mozart understood that none of their competitors were advertising on Facebook, which presented a big opportunity for growth, by reaching audiences before<\/em> they began their search for a moving company.<\/p>

We implemented a hyper-targeted ad strategy, enhanced lead tracking, and professional campaign management on Facebook & Google.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Advanced Google & Facebook Leads Funnel <\/h4>

Rebuild all campaigns, and implement a top\/middle\/bottom of funnel with clear targeting, messaging, and creative. Segment campaigns by age, gender, demographic, platform, geography, and ad placement. Segment retargeting by 7\/14\/28 day audiences for tailored messaging.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Audience Segmentation & Hyper-Local Targeting<\/h4>

Deliver specific ads and messaging based on traffic temperature. Cold traffic must be treated differently than warm traffic in order to convert leads at a high rate.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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How We Did It <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Objective #1 - New Google Ads Strategy<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Restructure Google Ads<\/b>, eliminate wasteful spend, and increase results by aligning budget with profitable service routes.<\/p>\n

We implemented a modern campaign framework that allowed for precise geo-targeting, advanced bid management, and full control over our positioning in the market.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Objective #2 - Launch Facebook Retargeting<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Mozart’s ideal customers plan ahead before booking. They begin by visiting Google to perform preliminary research…but most aren’t ready to fill out a form just yet. Trust needs to be established, and the best way to do this is through retargeting.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Results (First 60 Days)<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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58% Lower Cost-Per-Lead<\/h4><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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195% More Leads<\/h4><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Converting Traffic Into Leads<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Objective #3 - Website Conversion & Tracking<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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After our first full season running campaigns, we began building out more robust conversion tracking, while optimizing Mozart’s website to offer more opportunities for visitors to convert.<\/p>

Over the next 3-6 months, we further increased leads by 200%, while maintaining an 87% lower cost-per-lead.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Track Website Micro Conversions<\/h4>

By tracking micro conversions across Mozart's website, we were able to feed more conversion data into Google. More tracked conversions let us take advantage of the algorithm to target exactly the right customer, paired with the perfect bid...driving lead costs way down. <\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Automated Bid Management<\/h4>

More tracked conversions enabled us to leverage the algorithm to target the right customer, and pair it with the perfect bid...driving lead costs down by 700%.<\/b><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Enhanced Call Tracking<\/h4>

We implemented Call Rail onto Mozart's website, and began tracking the full value of every click driven to the website.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Thumb-Stopping,
High-Converting Creative<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We helped Mozart develop ad creative for social, display, website lead capture, as well as strategic landing pages in order to send targeted traffic to pages tailored to highly profitable long-distance destinations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\tFull Funnel Advertising. Google Search, Display, Gmail Ads. Facebook Retargeting. Call Tracking. Landing Pages. Conversion Rate Optimization.\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tPartner With Experts and Scale Like Mozart<\/span><\/span><\/span><\/span>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tGET MY FREE PROPOSAL<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Case Studies<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Explore More Customer Stories<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"RobertBarakett\"<\/figure><\/div>
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\"Timothy<\/figure><\/div>
\"TopRio\"<\/figure><\/div>
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\"Camdo\"<\/figure><\/div>
\"CandyClub\"<\/figure><\/div>
\"ClothCord\"<\/figure><\/div>
\"CloudApp\"<\/figure><\/div>
\"Davek\"<\/figure><\/div>
\"GadgetFlow<\/figure><\/div>
\"KissMetrics<\/figure><\/div>
\"LoveSweatFitness\"<\/figure><\/div>
\"Manuka\"<\/figure><\/div>
\"Mozart\"<\/figure><\/div>
\"Partners\"<\/figure><\/div>
\"Purewave\"<\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"summerboard\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"gadgetflow\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"kissmetrics\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"mozart\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tView Case Studies ><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Case Study Mozart Moving Mozart is one of the most trusted residential and commercial moving companies in Boston. With 150+ 5-star reviews on Yelp, they’ve won multiple “Best In Boston” awards with great communication, transparent pricing, and stress-free moves. Amidst rising costs and increased competition, Fetch generated 975% more leads, and we cut costs by …<\/p>\n","protected":false},"author":15,"featured_media":0,"parent":111465,"menu_order":7,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","footnotes":""},"class_list":["post-75605","page","type-page","status-publish","hentry","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.fetchfunnel.com\/wp-json\/wp\/v2\/pages\/75605","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fetchfunnel.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.fetchfunnel.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.fetchfunnel.com\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fetchfunnel.com\/wp-json\/wp\/v2\/comments?post=75605"}],"version-history":[{"count":0,"href":"https:\/\/www.fetchfunnel.com\/wp-json\/wp\/v2\/pages\/75605\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.fetchfunnel.com\/wp-json\/wp\/v2\/pages\/111465"}],"wp:attachment":[{"href":"https:\/\/www.fetchfunnel.com\/wp-json\/wp\/v2\/media?parent=75605"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}